Seize the Opportunities Offered by Digitization

During Europe´s largest fair of the automotive supplier industry, MD ELEKTRONIK presented numerous innovations in the area of automotive data communication.


From the 16th to the 18th October, the tenth International Suppliers Fair (IZB) with its motto “Think Digital” took place in Wolfsburg (Germany). More than 800 exhibitors from 34 nations presented their range of products and services at Europe´s leading trade fair for the automotive supplier industry. In the framework of this event, MD ELEKTRONIK showcased innovations for future data transmission solutions in vehicles. 


Future mobility supports the driver with functions, which will become possible only through safe data transmission. Numerous innovative and attractive solutions for these applications were presented at the MD ELEKTRONIK booth. “We consider the entire systems, in order to remain successful. Thereby, we focus on the plans and activities of market participants, the expectations of customers and our position as innovation driver”, explains Wolfgang Reitsamer, Global Vice President Sales International Customers at MD ELEKTRONIK. “The consistently positive feedback of the expert audience shows that we are on the right track.” 


Besides the presentation of new products and innovations, this trade fair provides an excellent platform for dialog and networking with customers, suppliers and partners. Therefore, MD’s participation at the IZB was this year once again a great success. "MD ELEKTRONIK specifically invests in know-how, in order to actively participate in current mega trends, such as autonomous driving, networking and smart infotainment“, states Robert Hofmann, Chairman of the Management Board at MD ELEKTRONIK. “The positive feedback, which we have received during this year’s IZB confirms our product strategy and also motivates us to further promote the global expansion of MD.”


Since 2001, the IZB fair in Wolfsburg has been organized by the Wolfsburg AG and is the European leading fair of the automotive supplier industry. In 2018, more than 800 exhibitors from 34 nations presented automotive trends and innovations to approximately 50,000 trade visitors.