Insights into Megatrends and Innovations

MD ELEKTRONIK organizes a research and development day at its location in Waldkraiburg

Electrification, networking, automation – the automotive industry is in transition. MD ELEKTRONIK GmbH, as a system integrator and technology specialist, is also facing great challenges. During the first “MD Developer´s Day“ mid May, the employees could learn more about the innovations and potentials facing the automotive supplier.

In various speeches and workshops, many experts informed about the innovative culture in successful companies, gave an overview of the MD product range and reflected the current state of the art.

Furthermore, the emerging future prospects in the field of automotive data transfer were shown. “Essential engines for the on-going development of innovative vehicle technology are the improvement of road safety, efficiency and comfort. We need to meet all these future requirements with our data transfer solutions, in order to successfully maintain our market position in the long-term“, Dr. Alexander Haas, Director Test & Research at MD ELEKTRONIK and organizer of the event pointed out in his keynote.

In the framework of the successful event, a new company innovation platform was presented, offering the employees of the automotive supplier the opportunity to actively participate in the innovation and idea management.

„By organizing the MD Developer´s Day we wanted to give all our colleagues the opportunity to learn more about current development projects and new procedures of the innovation process. Furthermore, we wanted to give them insights into potential new products”, explained Gerd Mittermaier, Vice-President R&D at MD ELEKTRONIK. „Innovation concerns not only the development department but the whole company.”